Brand Story:Louis Long-Breaking Through the Homogenization of Art Coatings

Sun Jiming

General Manager of Louis Long

In the current era of homogenized competition in art coatings, under the leadership of General Manager Sun Jiming, Louis Long has embarked on a brilliant path of brand breakthrough.

Confronting market contraction, Sun Jiming reframed challenges as transformation catalysts: "Evolving demand necessitates innovation, while technological advancement enables competitive leaps." Louis Long executed comprehensive brand renewal, launching a new corporate identity and upgrading flagship stores. These spaces integrate artistic design, residential experience, and environmental technology. Sun Jiming said, "This transcends visual identity; it declares our commitment to domestic aesthetics and holistic well-being."

The patented "Formaldehyde and Benzene Removal Art Coatings" addressed critical health concerns. Sun Jiming emphasized, "Consumer health is non-negotiable. Through rigorous R&D and third-party certification, we harmonized decorative excellence with environmental functionality—delivering substantive market value."

Recognizing distribution channels as operational cornerstones, Louis Long conducted six specialized application training sessions and nationwide "Sales Champion" workshops to enhance dealer capabilities. Sun Jiming stated unequivocally,"Dealers are strategic partners. Mutual growth is fundamental to brand sustainability."

Concurrently, the company deployed dedicated teams across Douyin, Xiaohongshu, and WeChat Channels. 24/7 livestreams established direct consumer connections. "This ecosystem enables precise market insights and brand amplification," Sun Jiming noted, "while expanding partner development opportunities."

For 2025, Louis Long's strategy remains anchored in its "Artistry + Service" paradigm. The brand will advance to the next version, refining visual systems and intensifying artistic expression. Product development will focus on art coatings innovation and enhanced pollutant-removal technology, while sales channels will deepen online-offline integration. Dealers will receive advanced training in market analytics and brand management. 

 "Social responsibility underpins sustainable enterprise," Sun Jiming affirmed. The company will accelerate green manufacturing R&D and initiate public benefit projects for environmental living and art education.  

To Sun Jiming, enduring brand value emerges from differentiation. With artistry as its core, health technology as its foundation, and channel empowerment as its engine, Louis Long navigates China's competitive coatings landscape—carving a distinctive path defined by aesthetic integrity and human-centric values.