Eric Fouissac is president for Asia & Middle East, Pia Götze president of new Europe & Africa region, and Jared Ireland SVP for Americas.

From left, Eric Fouissac, Pia Götze and Jared Ireland. (Source: Beckers Group)

Beckers Group announced a strategic change of its regions and leadership to bolster the ambitions of its Green Lights Strategy.

The new regional structure and leadership includes Eric Fouissac, who is appointed as president for Asia & Middle East (AME), succeeding Paul Menezes. Pia Götze becomes president of the new Europe & Africa region. Jared Ireland steps up as senior vice president for the newly formed Americas region.

The restructuring reflects Beckers’ commitment to global growth and operational excellence. The changes are effective from July 1, 2024, and all three leaders will report directly to Beckers’ CEO Christophe Sabas.

In March 2024, Beckers launched its restated purpose and vision to support the ambitious goals of its Green Lights strategy with the vision of raising the standard of care for the world. The strategic change in the organization is the next step on this journey as Beckers adapts its regional structure to realize its growth potential globally.

The new structure aims to capitalize on business development opportunities, particularly in sustainability and market share growth across its Coil and Industrial Coatings businesses.

“I am thrilled to lead our efforts in the Asia & Middle East region, a strategic growth area for Beckers Group,” said Fouissac. “The potential for sustainable business development here is immense. I look forward to working with our teams to tap into this potential, driving growth while setting a benchmark for sustainability. Our aim is to inspire our customers with our comprehensive and forward-thinking approach.”

“I am eager to lead our European teams in a unified European region, unlocking the full potential of our collective capabilities,” Götze noted. “I am particularly excited about exploring our market opportunities in all the countries. Sustainability is not just a passion for me, it’s a strategic imperative. As we continue to grow, we will ensure that sustainability is at the heart of all our operations.”

“Having had the privilege of working in the Americas for the past 18 months, I am filled with anticipation for what the future holds,” added Ireland. “The Americas present vast opportunities for growth, and we are steadily making strides towards realizing them. Our team, characterized by high motivation and skill, is our greatest asset. As we move forward, our success will hinge on delivering a value proposition that aligns with our customers’ needs and our sustainability mission.”