PPG has entered into a strategic partnership with SARO/Siccardi, Italy’s leading distributor of powder coatings. The collaboration aims to expand PPG’s reach in the Italian market and enhance customer access to tailored, sustainable coating solutions.

PPG has announced a strategic partnership with SARO/Siccardi, the leading distributor of powder coatings in Italy. The collaboration aims to strengthen PPG’s position in the Italian market and provide customers with a broader selection of high-quality products, technical support, and competitive pricing.

“The partnership with a customer-focused and established market leader like SARO/Siccardi will accelerate our growth in the powder coatings sector,” said Gianfranco Corvi, Market Manager Italy at PPG Industrial Coatings. “It combines PPG’s global leadership in coating technologies with SARO/Siccardi’s market expertise and strong distribution network.”

Benefits for the Market

Under the partnership, customers will benefit from improved access to PPG warehouses, laboratories, and production facilities in Italy. According to the company, this will enable faster response times and more efficient service. Additionally, SARO/Siccardi’s distribution network will facilitate quicker and more comprehensive market supply with PPG technologies.

Justin Epler, General Manager for Industrial Coatings EMEA at PPG, emphasized that the collaboration is well-positioned to meet the growing demand for sustainable powder coating solutions.

Focus on Sustainability

The partnership also aligns with PPG’s sustainability goals. Powder coatings are solvent-free, and excess material can be reclaimed and reused. PPG aims to generate 50% of its sales from more sustainable products and processes by 2030. Since 2019, the company has strategically invested in research and development, partnerships, and capacity expansions to meet the increasing demand for environmentally friendly solutions.