HZ info:Recently, the "Second China Retail Stone-like Coatings New Quality Empowerment & New Marketing Summit, along with the 2025 Mingliu Cup and Baihua Awards Ceremony," hosted by the "New Quality Empowerment · Legendary Journey" alliance, drew to a successful close at the Hilton Hotel in Shunde, Foshan. This industrial event, centered around the core strategies of "Breaking Through, Surging Ahead, and Monetizing," directly addressed the pain points in the transformation of the stone-like coatings industry, bringing together industry elites to jointly explore paths for high-quality development. As a key co-organizer, Rosf injected strong momentum into the industry's transformation and upgrading through innovative technologies, in-depth empowerment, and forward-looking strategic planning.

Han Xuejun, Dean of the Rosf Business School, served as one of the hosts of the summit. During the opening ceremony, Luo Yu, Honorary Leader of "New Quality Empowerment," President of the Shunde Coatings Association, and Chairman of Rosf Technology, delivered a speech, highly praising the achievements of the conference. He reviewed the fruitful results of the "New Quality Empowerment · Legendary Journey" in 2024: Rosf, in collaboration with the "New Quality Empowerment" team members, traversed 12 provinces over a year, covering a distance of over 30,000 kilometers, and conducted in-depth visits to 133 coatings enterprises, setting a new record for industry research. Luo Yu pointed out that this initiative not only provided breakthrough ideas for coatings enterprises but also established an industry benchmark through the "comprehensive research + precise empowerment" model.

Luo Yu, Honorary Leader of "New Quality Empowerment," President of the Shunde Coatings Association, and Chairman of Rosf Technology

Looking ahead to 2025, Luo Yu proposed an upgraded plan for "New Quality Empowerment · Legendary Journey." He emphasized that the team would construct a full-chain empowerment system across five dimensions: "new platforms, new technologies, new services, new training, and new ecosystems," providing systematic support to help stone-like coatings enterprises create a new development landscape.

In response to the current market situation of stone-like coatings, Yi Bing, Leader of "New Quality Empowerment" and General Manager of Rosf's Digital Marketing Department, delivered a keynote speech, delving into the three core challenges facing the industry: price war intensification, product homogenization, and insufficient channel competitiveness. He proposed a breakthrough strategy of "empowering dealers + product-led approach + showroom-driven growth":

Yi Bing, Leader of "New Quality Empowerment" and General Manager of Rosf's Digital Marketing Department

Empowering Dealers: Establishing a "self-driven organization" and strengthening enterprises' risk resilience through talent development and succession planning;

Product-led Approach: Focusing on dual upgrades in "technology and scenarios," strictly controlling the consistency between showroom materials and mass production to create differentiated competitiveness;

Showroom-driven Growth: Prioritizing the layout of three types of showrooms—economic, luxury, and problem-solving—in towns with populations exceeding 10,000, combined with localized Douyin (Chinese version of TikTok) traffic promotion to form a dual-engine drive of "physical presence + online traffic."

During the evening banquet speech, Yi Bing further showcased Rosf's innovative strength. In 2024, the company launched new products such as the Extreme Odorless Emulsion 9090, Super Odorless Emulsion 8090, Classic Multi-color Emulsion 6088+7099A, and High-gloss Topcoat Emulsion 5017HK, which addressed technical bottlenecks in the applicability and color stability of stone-like paints during construction with their outstanding performance, gaining widespread market recognition.

At the summit's exhibition area, Rosf's innovative product displays became a focal point. The company's high-performance environmentally friendly emulsions demonstrated excellent performance in key indicators such as weather resistance, adhesion, and stain resistance, while achieving a breakthrough balance between environmental protection, construction convenience, and cost optimization. With over 30 years of research experience, its technical team introduced multiple sets of customized coating solutions covering stone-like paints, high-gloss topcoats, and other fields, achieving a perfect unity of coating weather resistance and decorativeness through proprietary emulsion synthesis technologies, winning high praise from participating brand owners.

With the successful conclusion of the "Rosf Night" banquet, this summit not only built an open exchange platform for the stone-like coatings industry but also highlighted Rosf's sense of responsibility as a leading enterprise. Quality as the foundation, innovation as the wings, and cooperation for mutual benefit. In the future, Rosf will continue to deepen its technological research and development, empowering the industry chain with higher-quality products and services, and jointly building a new chapter of high-quality development with industry partners.

This summit serves as both a weathercock for the transformation of the stone-like coatings industry and a concentrated display of Rosf's innovative strength. From in-depth research to technological breakthroughs, from strategic empowerment to the co-construction of an industry ecosystem, Rosf is leading the industry towards a new era of intelligent manufacturing with its "pioneering" spirit.