HZ info: As the tide of globalization surges forward and China's manufacturing industry undergoes a strategic shift from "quantity" to "quality", the 2025 China Coating & Waterproofing Industry Summit and Overseas Expansion Forum saw ibuychem pioneer new paths for industrial upgrading through a series of strategic partnerships. Among these, the "Tenglong Overseas Expansion" project launched by ibuychem in collaboration with Guangdong University of Foreign Studies (GDUFS) has emerged as a powerful catalyst to propel "Made in China" onto the global stage.

Guo Xihong, Chairman and CEO of ibuychem, emphasized at the summit that while China's manufacturing sector boasts enormous production capacity, "going global is no longer an option but a necessity" for Chinese manufacturers. Drawing from ibuychem's on-the-ground experience in Saudi Arabia and other regions, he outlined the blueprint for successful overseas expansion: deep localization, collective overseas growth through industrial collaboration, leveraging China's comprehensive strengths in formula optimization and supply chain resilience, harnessing resources from overseas Chinese networks and diplomatic missions, and prioritizing digital transformation. To support Chinese manufacturers' global ambitions, ibuychem has developed AI-driven marketing ecosystems and services like "Foreign Trade Connect" to enable cost-effective and efficient market promotion.

Industry-Academia Synergy: Launching the 'Tenglong Overseas Expansion' Initiative

At the conference, ibuychem and GDUFS officially launched the "Tenglong Overseas Expansion" project—a dynamic partnership between "digital technology" and "professional education". The initiative aims to cultivate a new generation of composite talents for "Made in China" who are "bilingual, foreign trade-savvy, business-proficient, and law-competent". With six decades of educational excellence in foreign languages and international trade, GDUFS serves as the cornerstone of "Tenglong", combining academic rigor with a global perspective.

GDUFS' expertise in Economics & Trade, Business English, and Commercial Law provides end-to-end talent solutions for global expansion—from seamless cross-cultural communication to compliant international operations. Its Economics & Trade and Business English programs ensure "barrier-free foreign trade dialogue", while the Commercial Law discipline safeguards legal compliance for overseas ventures. The university's small-language teams further bridge linguistic divides across regions from Southeast Asia to the Middle East. ibuychem, meanwhile, leverages digital technology to build a practical bridge from classroom to marketplace, enabling students to apply theoretical knowledge and develop real-world skills—empowering the "Made in China" brand to navigate global markets with confidence.

Practical Focus to Meet National Strategic Imperatives

In an era of accelerating global transformation, China's engagement in global governance demands new-style talent. Single-discipline professionals can no longer address society's multifaceted needs, making the cultivation of bilingual, cross-disciplinary talent a core mission for GDUFS. The university actively aligns with national and regional priorities, driving educational reforms to restructure its talent development framework and promote interdisciplinary innovation. To nurture high-level composite talent for national strategies, GDUFS has established International Organization Innovation Classes, developed a full-fledged training pipeline (undergraduate to doctoral) for international organization careers, and annually places graduates in internships and roles at global institutions. This focus on cultivating high-caliber global talent forms a key pillar of its strategy to nurture innovative, interdisciplinary, and internationally oriented professionals. By emphasizing "interdisciplinary integration, practical experience, ecosystem optimization, and digital empowerment", GDUFS is transforming its education model to prioritize quality enhancement and systemic innovation, solidifying its status as a new-era hub for international talent.

As a leading platform for China's new materials globalization, ibuychem is dedicated to integrating and optimizing the global new materials industry chain. Leveraging its deep expertise in global new materials markets, the company will serve as an industrial internet practice base for GDUFS—injecting "industrial DNA" into talent development through initiatives like industry-embedded "practical classrooms", digital intelligence-supported "innovative capability" building, and direct internship-to-employment pathways. This creates an integrated "production-education-research-application" ecosystem, ensuring "Tenglong" can truly "set sail overseas".

The collaboration between ibuychem and GDUFS exemplifies the synergy between industrial demand and educational innovation. By combining complementary strengths and sharing resources, the partnership enriches GDUFS' talent cultivation while providing intellectual and human capital support for Chinese enterprises' global expansion. As the "Tenglong Overseas Expansion" project progresses, it is poised to drive continuous breakthroughs—helping "Made in China" shine brighter on the world stage.