New ECOLAR 50 POWDER delivers comparable performance to regularly produced specialty carbon blacks across a broad range of coatings systems.

 HOUSTON ¨C Orion S.A. (NYSE: OEC), a global specialty chemicals company, has launched ECOLAR 50 POWDER ¨C an award-winning bio-circular carbon black that helps coatings manufacturers formulate more sustainable coatings.

ECOLAR 50 POWDER delivers coloristic properties comparable to regular specialty carbon blacks.

¡°We¡¯re leading the way in advancing carbon black to meet increasing industry demands for sustainable products,¡± said Tilo Lindner, vice president for global marketing for specialty carbon black at Orion, which more than 10 years ago was the first company to launch a plant oil-based carbon black product.

¡°ECOLAR 50 POWDER enables coatings formulators to develop truly sustainable products in all kinds of coatings applications,¡± Lindner added.

Based completely on bio-circular feedstock not in competition with the food chain, ECOLAR 50 POWDER contains 100% biogenic raw material per 14C analysis. A low to medium color furnace black, ECOLAR 50 POWDER¡¯s coloristic properties provide medium jetness in mass tone applications plus good tinting strength.

For example, when testing in a solvent¨Cborne alkyd/melamine stoving enamel system, ECOLAR 50 POWDER achieved medium jetness at a higher level compared to other regular specialty carbon blacks. It also produced a comparable neutral undertone.

Tested In a water-borne 1K PU coating system, ECOLAR 50 POWDER produced jetness comparable to other regular specialty carbon blacks and generated a more neutral undertone.

Compared to traditionally produced low-color furnace blacks, ECOLAR 50 POWDER has similar wetting and dispersion properties and provides comparable coloristic performance for both full-tone and tinting applications.