HZ info: Recently, the Vietnam Coatings Expo 2025 was grandly held in Ho Chi Minh City. This grand event, which brought together the core forces of the Southeast Asian coatings industry, became a crucial platform for numerous enterprises to showcase their strengths and expand their markets.

 Guangdong ZOHO High Tech New Materials Co., Ltd. (hereinafter referred to as "ZOHO") shone brightly at this expo. It not only comprehensively demonstrated its technological prowess but also made breakthrough progress in opening up the Vietnamese market, laying a solid foundation for extending its influence across the entire Southeast Asian market.

Expo Highlights: New Product Lines Garner Significant Attention

The expo took place in June 2025. ZOHO's booth, featuring a complete range of high-performance material solutions, attracted the attention of a large number of professional visitors. While its traditional strong product, acrylic resin, continued to perform well, the newly promoted product lines, including AC paint resins, epoxy curing agents, and UV monomers, emerged as major highlights at the expo. These new products precisely met the growing demand in the Vietnamese market for high-end industrial coatings and environmentally friendly coatings, sparking strong interest among attendees.

At the expo, representatives from dozens of leading Vietnamese local enterprises, including those from several important state-owned enterprises, as well as professionals from large South Korean chemical companies investing in Vietnam and well-known Taiwanese coating manufacturers, stopped by ZOHO's booth. They engaged in in-depth technical exchanges and business negotiations with the ZOHO team. The stable performance, price advantages, and application potential of the epoxy curing agents and UV monomers received high praise from these visitors. Many expressed clear cooperation intentions and even successfully reached multiple substantive cooperation agreements and preliminary procurement plans on site. This marked the initial success of ZOHO's product diversification strategy in the Vietnamese market and the recognition of its brand influence by key customer groups.

Corporate Strength: Innovation-Driven Pioneering in the Industry

ZOHO is a technology-based enterprise integrating research and development, production, and operation. It boasts the most advanced production equipment in the country. Since its inception, ZOHO has always regarded "technological innovation" as the key to building its corporate brand and core competitiveness, focusing on the research and development, production, and application of high-molecular polymers. Through continuous investment and efforts, ZOHO has obtained multiple national invention patents, demonstrating its strong capabilities in continuous independent innovation and technological research and development.

After more than a decade of rapid development, relying on high-quality technological products, correct brand and management philosophies, advanced production equipment, and continuous market impetus, ZOHO has become a highly influential front-end fine chemical enterprise in the domestic high-performance synthetic resin industry. It can consistently provide high-quality products to the market and customers, with its main supply products covering various types of acrylic resins, polyester resins, synthetic fatty acid resins, amino resins, epoxy resins, energy-saving and environmentally friendly resins, and water-based resins.

Based on the positive market feedback received at this expo, especially the successful promotion of its new product lines among customer groups, ZOHO has further strengthened its determination to use Vietnam as a strategic springboard to accelerate its expansion across the entire Southeast Asian market. Next, ZOHO will systematically advance its market layout in neighboring countries such as Thailand, Malaysia, and Indonesia, relying on the market foundation and channel network established in Vietnam.

Looking ahead, ZOHO is committed to bringing its full range of high-performance and environmentally friendly material solutions, including acrylic resins, AC paint resins, epoxy curing agents, and UV monomers, to a broader customer base in Southeast Asia, injecting new vitality into the development of the Southeast Asian coatings industry. The significant breakthrough made at the Vietnam Coatings Expo undoubtedly represents a crucial milestone in ZOHO's internationalization journey, and we are full of anticipation for its future development in the Southeast Asian market.