
Efficient Renewal, Smart Global Linkage: Huaguoshan Wins the "2025 Pioneer in Overseas Expansion Award - Raw Materials Category"
HZ info2026-02-04 13:53
HZ info, On November 24, the 2025 Coatings Industry Summit, held in Shanghai, was successfully convened. With the theme of "Efficient Renewal, Smart Global Linkage," the summit brought together numerous elites and experts from all segments of the coatings industry chain, drawing the full attention of the sector.
At this highly anticipated industry event, Huaguoshan (abbreviated as "Huaguoshan") received the "Pioneer in Overseas Expansion Award - Raw Materials Category" for its outstanding performance in overseas market expansion and solid product strength, accepting this significant honor amid the spotlight.
The bestowal of the "Pioneer in Overseas Expansion Award" not only represents a high level of recognition for Huaguoshan's past achievements in overseas expansion but also serves as a full affirmation of its proactive efforts in promoting Chinese new material brands to the world and enhancing their international influence, setting a benchmark for overseas development for enterprises in the same industry.
Founded in Shunde, Guangdong, in 2014, Huaguoshan is a technology-driven enterprise integrating the research and development, production, and sales of water-based resins. After more than a decade of development, relying on core technological innovation, advanced equipment configuration, and efficient operational models, the company has grown into a well-known domestic water-based resin supplier, providing crucial support for the water-based transformation of the coatings industry.
In terms of research and development, Huaguoshan has established a strong technical team and platform system. The company's R&D center covers an area of over 4,000 square meters and currently employs more than 50 scientific researchers, accounting for 32% of the total workforce. Most team members are graduates of polymer material majors from renowned universities such as Tsinghua University, with 4% holding doctoral degrees, 26% holding master's degrees, and 60% holding bachelor's degrees. Adhering to the R&D philosophy of "tackling tough problems and innovating to break through," the company has established five technological platforms: water-based polyurethane, acrylic emulsion, hydroxypropyl dispersion, epoxy/amine, and water-based alkyd/polyester. It has developed nearly 300 products, forming a comprehensive product system that covers multiple application scenarios. With its profound technological accumulation, Huaguoshan has not only been rated as a "Guangdong High-Tech Enterprise" and a "Guangdong Specialized and Sophisticated Enterprise" but has also won honors such as the "Outstanding Contributing Enterprise in the 13th Five-Year Plan Period" in the Guangdong coatings industry. It holds multiple invention patents and IAF certification certificates, enabling it to provide integrated services including raw material selection, coatings formulation design, and coating application consulting for enterprises transitioning from oil-based to water-based products.
On the production front, Huaguoshan ensures product quality through precision equipment and stringent management. The company owns a 20,000-square-meter factory in the Gaolan Port National Chemical Industry Park in Zhuhai City. It holds a "Hazardous Chemicals Production and Operation License" and is equipped with complete production licenses for acrylic emulsion, polyurethane, epoxy resin, and other products, along with production lines at the leading domestic level. Additionally, it is configured with efficient VOCs and solvent recovery devices, keeping the residual monomers in products below 10 ppm, with a total production capacity of 80,000 tons per annum. The laboratory is equipped with precision instruments from internationally renowned brands such as Agilent, Metrohm, and Malvern, including GC-MS, GPC, DSC, and PSDA. These instruments enable ppb-level detection of harmful substances and nm-level particle size distribution analysis for batches of raw materials, semi-finished products, and finished products, ensuring the excellent performance of products in terms of physical properties, environmental protection, and stability.
Currently, Huaguoshan's water-based resin products are widely used in civilian fields such as shoe material offset printing, garment printing, inks, leather, wooden furniture, and toys, as well as in industrial coating fields including high-end energy equipment, marine heavy industry, 3C laptops, metal steel structures, rail transit, and engineering machinery, providing customers with comprehensive solutions for environmentally friendly film-forming materials.
Adhering to the core values of "customer-centricity, win-win cooperation, and shared struggle," Huaguoshan has won widespread market recognition with its product advantages of "leading performance and stable quality" and its business philosophy of "leading with integrity and empowering with sincerity." The company has established long-term and stable strategic partnerships with the global top 10 well-known coatings enterprises, domestic leading coatings enterprises, and over 1,000 other coatings enterprises. While helping customers reduce costs and increase efficiency, it has achieved a compound annual growth rate of over 50% in sales for seven consecutive years, building a good reputation within the industry.
Winning the "Pioneer in Overseas Expansion Award" marks an important milestone in Huaguoshan's overseas market expansion. Looking ahead, Huaguoshan will continue to delve deeper into the field of water-based resins, driving product upgrades through technological innovation, deepening global cooperation with high-quality services, and working hand in hand with domestic and foreign customers to facilitate the green and low-carbon transformation of the coatings industry and contribute to the construction of a more environmentally friendly home.
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