Huizheng Information: In today's era of consumption upgrading and profound changes in the concept of home life, the "wall" of a home is no longer merely a barrier to block out the wind and rain. It has been endowed with more emotional expectations and functional demands. Art paint, as a key carrier connecting spatial aesthetics and healthy living, is gradually moving from being a niche luxury in the past to the public eye. Recently, Ms. Wang Miao, Executive President of Fini Art Paint, visited the "Huizheng Living Room" column of Huizheng Information to discuss with us how the art paint industry can achieve a value sublimation from "decorative material" to "life aesthetics", and shared Fini's in-depth thoughts on the future development of the industry.

Original aspiration and perseverance: Redefining the "value core" of walls

Looking back at the starting point of her journey into the industry, Wang Miao's thoughts transcend the product itself and directly point to the origin of "wall value". She sees that the monotony in aesthetics and limitations in environmental protection of traditional wall materials have made the wall largely an "icy background". This insight drove the establishment of Fini - its goal is to transform the wall into a carrier that can convey emotions, express individuality, and protect life.

In her view, art paint has achieved an innovative fusion of materials and craftsmanship, making it possible for beauty and health to coexist. This rethinking of the value of walls remains the core driving force behind Fini's development to this day, and continues to deepen in response to the demands of the times.

"Our entry into the art paint industry is indeed rooted in a renewed understanding and contemplation of the value of walls. We aspire to break through these limitations, so that walls are no longer just a cold background, but rather a medium through which emotions can be conveyed, individuality can be expressed, and health can be safeguarded." 

This original intention, stemming from a rethinking of "wall value", has remained unchanged through market changes and is even deepening. This coincides with the "healthy aesthetics" trend revealed in the "2025 China Home Consumption Trend Report". The report points out that consumers' demands for the home environment have comprehensively evolved from mere "aesthetic appeal" and "durability" to a triple pursuit of "aesthetic appeal, health, and emotional value". The original intention of Fini is precisely to anticipate and respond to this return to the essence of consumption.

Breaking the mold and putting it into practice: The democratization of "art is life"

When the industry often defines art paint as "high-end decorative material", Wang Miao puts forward the concept of "art is life". Behind this is her more fundamental understanding of art paint: it should not be a luxury item shelved away, but should become a carrier of life aesthetics accessible to ordinary people.

"The art I understand is not this kind of lofty decoration, but rather an experience and a kind of aesthetic that can be integrated into daily life." Fini hopes to break the stereotype that "high-end is distant" through continuous product innovation and process optimization, so that coatings that combine artistry, environmental friendliness, and practicality can truly enter thousands of households. This concept is driving art paint from a niche market to the masses, completing the transformation from a "special choice" to a "natural option".

This concept is becoming an industry consensus. The art paint market in 2025 is undergoing a process of "demystification". With the maturity of technology and optimization of supply chain, the cost structure of art paint has been improved, making it gradually shift from being an "exclusive product" in designer channels to a "preferred product" for a wider consumer group. The democratization of "life aesthetics" advocated by Fini is the key force driving this market fission.

Future and Exploration: Searching for the Next Blue Ocean between "Artistic Attributes" and "Practical Functions"

Looking back on its development journey, Fini's success stems not only from its commitment to the essence of art paint, which provides unique aesthetic value and health guarantees, but also from its keen response to market demands. Looking ahead, driven by the dual forces of continuous consumption upgrading and rapid technological iteration, how will Fini plan its next steps?

Wang Miao stated that the core of the future lies in achieving a deeper integration and balance between "artistic attributes" and "practical functions". "We will continuously deepen our technology and standardize our construction processes, so that art paint can truly achieve this kind of universality in construction."

This means that Fini's future research and development and positioning will unfold along two clear paths: on the one hand, continuously deepening the artistic expression of products to meet personalized aesthetic needs; on the other hand, vigorously promoting the universality of technology and standardization of construction to address the pain points of "difficult construction and high prices" faced by art paint in its past promotion. The China Coatings Industry Association has recently advocated for the establishment of a more comprehensive industry construction standard system, aiming to promote art paint from being an "optional" choice to a "must-have" one. Fini's strategy is highly aligned with this.

Wang Miaozhan looked ahead and said, "The future consumers of art paint should consider it as a natural choice for wall decoration materials." This indicates that the ultimate competition for art paint will no longer be internal rivalry in niche markets, but rather its comprehensive advantages will make it the mainstream choice in the entire wall decoration market. This will undoubtedly open up more imaginative development space for the industry.

The competition in the art paint sector has long transcended the mere colors and textures of the products themselves. It is an advocacy for a lifestyle and a re-examination of the value of home spaces. When companies anchor their original aspirations on the deep needs of users and focus their strategies on the perfect integration of "beauty" and "functionality", what art paint connects is not only the art and meticulousness of life, but also a vision of an industry moving towards a healthy and mature future.