Investment of $20 million includes the construction of a new industrial liquid paints unit in Mexico.

Source: WEG

WEG has invested R$100 million ($20 million) in a new industrial liquid paints factory in Mexico.

The construction of the new unit will expand WEG Coatings' current production capacity and will serve the North and Central American market. The new factory will have approximately 5,300m² (57,000 ft²) of built area and is expected to start operation in early 2026.

“These investments should accelerate the internationalization process of WEG's industrial coatings business, ensuring strategic positioning to meet the growing demand for more efficient and sustainable solutions in Mexico and Central America,” said Rafael Torezan, managing director of WEG Coatings Business Unit.

The investments will be made in Atotonilco de Tula, where the company already produces powder coatings for the industrial and infrastructure segments. WEG also produces industrial paints and varnishes in Guaramirim and Mauá in Brazil, and Buenos Aires in Argentina.