Before joining coatmaster, she served in various capacities with H.J. Unkel, coatmaster's distribution partner in Fuzhou, China.

coatmaster announced the appointment of Susanna Chen as the new key account manager for China, effective April 1, 2024. This hire signifies coatmaster's commitment to expanding its market presence in Asia.

With more than 10 years of experience in the coating, battery production, and fuel cell industries, Chen brings a wealth of knowledge and a track record of success. Before joining coatmaster, she served in various capacities with H.J. Unkel, coatmaster's distribution partner in Fuzhou, China

Chen's appointment comes at a time when coatmaster is actively investing in top talent to navigate the current economic downturn and set new benchmarks in the industry.

"Susanna’s deep understanding of the coating industry, combined with her expertise in battery production and fuel cells, makes her an invaluable addition to our team," said Prof. Dr. Nils A. Reinke, CEO of coatmaster. "Her appointment is a clear reflection of our strategy to deepen our relationships with partners like H.J. Unkel and to enhance our service capabilities in critical markets."