Now with new Anti-Scuff Formula, Platinum Plus delivers durability and protection for life's ‘uh-oh’ moments.

Dutch Boy® Paints Platinum® Plus with Stain-Shield technology now features a new Anti-Scuff formula, enhancing the already consumer-loved product by providing a luxurious, durable, and scrubbable finish that serves as a simple solution for homeowners seeking long-lasting protection against everyday wear and tear. (Source: Dutch Boy Paints)

Dutch Boy® Paints is providing homeowners and DIYers with yet another simple solution with the launch of its new and improved Platinum® Plus paint with Stain-Shield technology now with new Anti-Scuff formula.

The latest upgrade enhances the already consumer-loved Platinum Plus product by offering a luxurious, durable, and scrubbable finish that serves as a simple paint solution for homeowners, while also providing enhanced durability and protection against life's "uh-oh" moments with a new Anti-Scuff formula for defense against everyday wear and tear.

The improved Platinum®Plus retains its well-known Stain-Shield technology that customers appreciate, delivering exceptional washability and scrubbability while significantly increasing resistance to scuffs. This heightened durability makes it an excellent choice for homeowners seeking a lasting, protective paint solution for high-traffic areas.

Furthermore, this formula delivers the high-quality performance expected from luxury paints, all while maintaining an accessible price point.

"Our goal at Dutch Boy Paints is to continually refine our products to simplify the painting process and meet our customers' evolving needs," said Julie Fisher, product manager at Dutch Boy Paints. "The new Platinum Plus formula exemplifies this commitment by retaining the luxurious finish and durability that our consumers came to know and love while introducing the Anti-Scuff formula. This addition ensures that walls not only look beautiful from the start but also maintain their appearance over time, making it a simple paint solution for a beautiful home, even in the busiest areas."

Now available in matte, this new sheen offers a subtle shine, effectively concealing minor imperfections while providing a durable, scrubbable surface that is suitable for all the same areas of the home as the original flat finish.

The new and improved Platinum Plus with Stain-Shield Technology and Anti-Scuff Formula is available exclusively at Menards in the brand's award-winning Twist & Pour® container—a unique, easy-to-hold, easy-to-open, and easy-to-pour container with a built-in spout.