Guangxi Cheris Pearl Material Co., Ltd. is a wholly owned subsidiary of Global New Material International Holdings Co., Ltd. in China. As a national high-tech enterprise, the company specializes in the research and development, production, and sales of pearl materials, synthetic mica, and new energy materials, establishing a material industry ecosystem covering multiple fields. Relying on its independent core technologies, the company continuously provides high-performance solutions for the global coatings, plastics, cosmetics, automotive, and other industries, empowering industrial upgrades.

In terms of product research and development, Chesir uses natural mica, synthetic mica, and glass flakes as substrates, coating them with metal oxides such as titanium dioxide and iron oxide to develop an industrial-grade pearl pigment product matrix that combines aesthetics and functionality. This product matrix can meet the diverse needs of various fields including coatings, plastics, inks, textiles, decorations, leather, ceramics, packaging materials, and building materials. With a rich product portfolio and excellent performance, Chesir's products are widely used in the automotive, cosmetics, coatings, plastics, printing inks, and other industries, providing a wide range of options for the end market.

Meanwhile, Cheris continuously introduces innovative and competitive products to meet the market's demand for high performance and environmental protection. For example, the weather-resistant series of pearl pigments from Cheris is highly favored by high-end customers for its non-toxic, light-resistant, heat-resistant, weather-resistant, and chemically stable properties. With outstanding product quality and continuous technological innovation, Cheris has won multiple industry awards, including the "2024 Excellent Supplier of Pigments and Fillers in the Coatings Industry" and the "2024 Excellent Supplier of Raw Materials for Powder Coatings."

Chen Min, Sales Director of Cheris, said that the industry is currently accelerating towards two major directions: high performance and environmental protection. On the one hand, there is a significant increase in market demand for high-end products; on the other hand, increasingly stringent environmental regulations impose higher requirements on production processes. Cheris is actively adapting to this trend and leading industry transformation.

Left: Chen Min, Sales Director of Guangxi Cheris Pearl Material Co., Ltd.

In terms of technological upgrades, Cheris continuously optimizes product formulas and launches a series of high-performance pearl pigments to meet customers' dual needs for environmental protection and performance. In market expansion, Cheris has established a global marketing network focusing on the mid-to-high-end market and further broadened its international perspective and increased its global market share through cooperation with international companies such as CQV.

Green production is a commitment that Cheris has always adhered to. The company integrates environmental protection concepts into the entire industry chain and ensures that all products meet the latest environmental standards at home and abroad by strengthening the research and development of environmentally friendly production processes, contributing to the sustainable development of the industry.