
Brand Story: New Well link-Representative of Double Excellence in Production Capacity and Technology of Chinese Zinc Powder
2025-03-12 11:02
Since its establishment in November 2002, Hunan New Well link Advanced Metallic Material Co., Ltd. has been developing steadily. It was listed on the New Third Board in June 2017 and successfully debuted on the Beijing Stock Exchange in November 2022, becoming the first listed company in Chinese zinc powder industry.
New Well link has established three major production bases in China, with a total annual production capacity of 82,500 tons (including ongoing projects). Advanced automation and intelligent production lines are adopted in production management to strictly control product quality. With the largest production capacity in China, New Welllink has the advantage of ensuring stable supply to the market. New Welllink has strengthened technological innovation, and its new products have successfully met high-specification application requirements globally.
Currently, spherical zinc powder and flake metal powder are New Welllink's core products. Spherical zinc powder is widely used in multiple fields, with the global and Chinese market sizes expected to reach RMB 22.17 billion and RMB 7.94 billion, respectively. Flake metal powders, such as flake zinc powder, play a crucial role in anticorrosive coatings, with the global and Chinese market sizes expected to reach RMB 2.77 billion and RMB 990 million, respectively.
Since its establishment in November 2002, Hunan New Well link Advanced Metallic Material Co., Ltd. has been developing steadily. It was listed on the New Third Board in June 2017 and successfully debuted on the Beijing Stock Exchange in November 2022, becoming the first listed company in Chinese zinc powder industry.
新威凌在中国开设了三大生产基地,总产能达 8.25 万吨 / 年(含在建),生产管理采用先进自动化和智能化生产线,严格把控产品质量,具备中国最大产能的保供优势,能有效保障市场供应。新威凌加强技术创新层面,新产品成功突破达到了全球高规格的应用要求
New Well link has established three major production bases in China, with a total annual production capacity of 82,500 tons (including ongoing projects). Advanced automation and intelligent production lines are adopted in production management to strictly control product quality. With the largest production capacity in China, New Welllink has the advantage of ensuring stable supply to the market. New Welllink has strengthened technological innovation, and its new products have successfully met high-specification application requirements globally.
Currently, spherical zinc powder and flake metal powder are New Welllink's core products. Spherical zinc powder is widely used in multiple fields, with the global and Chinese market sizes expected to reach RMB 22.17 billion and RMB 7.94 billion, respectively. Flake metal powders, such as flake zinc powder, play a crucial role in anticorrosive coatings, with the global and Chinese market sizes expected to reach RMB 2.77 billion and RMB 990 million, respectively.
Chen Zhiqiang, Chairman of New Well link, believes that Chinese enterprises are striving to achieve the development goal of "improving quality and pursuing innovation". He considers innovation, cost reduction and efficiency enhancement, quality improvement, and new product development as the keys to corporate development. In the future, New Well link plans to upgrade the production lines at its factory in Milou, Hunan province, and construct a modern research and development building. Additionally, a new production base will be established in Nantong, Jiangsu Province, to support the company's research and development of new high-performance metal powders such as flake zinc-aluminum alloy powder for special equipment coatings. Chen Zhiqiang stated that New Well link will intensify its global market development efforts in 2025 and actively participate in relevant overseas exhibitions to expand its international market.
Chen Zhiqiang, Chairman of New Welllink
Chen Zhiqiang, Chairman of New Well link, believes that Chinese enterprises are striving to achieve the development goal of "improving quality and pursuing innovation". He considers innovation, cost reduction and efficiency enhancement, quality improvement, and new product development as the keys to corporate development. In the future, New Well link plans to upgrade the production lines at its factory in Milou, Hunan province, and construct a modern research and development building. Additionally, a new production base will be established in Nantong, Jiangsu Province, to support the company's research and development of new high-performance metal powders such as flake zinc-aluminum alloy powder for special equipment coatings. Chen Zhiqiang stated that New Well link will intensify its global market development efforts in 2025 and actively participate in relevant overseas exhibitions to expand its international market.
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