In 2011, Su Ertian, Chairman of the Board of Global New Material International, founded Chesir Luster (the predecessor of Global New Material International) and focused its development on the pearlescent material sector, which was dominated by European and American giants. At that time, companies like Merck and BASF occupied the global high-end market, while Chinese enterprises mostly lingered in the low-end industrial chain.

Against this backdrop, Su Ertian targeted synthetic mica technology, a "bottleneck" area, and achieved a breakthrough in technological blockades through continuous R&D investment, mastering globally advanced synthetic mica production processes. This new material, characterized by its heat resistance and insulation properties, quickly became a core raw material in high-end fields such as new energy vehicles and semiconductors. By 2023, leveraging its unique advantages in the synthetic mica niche, Global New Material International had risen to the forefront of the global pearlescent material industry.

On August 23, 2023, Global New Material International completed the equity transfer of CQV, a renowned South Korean pearlescent pigment enterprise, becoming its largest shareholder and achieving financial consolidation. The synergistic effects of the merger became evident quickly: In 2024, CQV's total revenue reached KRW 60.147 billion, a year-on-year increase of 17.8%; its net profit stood at KRW 9.265 billion, a remarkable year-on-year surge of 171.3%.

On July 21 this year, the Extraordinary General Meeting of Shareholders of Global New Material International unanimously approved (with 100% votes in favor) the resolution to acquire Merck's Global Surface Solutions business (now renamed SUSONITY) in Germany. This large-scale cross-border acquisition in China's pearlescent material industry was completed in Frankfurt, Germany, on July 31. As a leader in global pearlescent pigment surface solutions, cosmetic actives, and industrial functional materials, SUSONITY boasts profound technological expertise and a global customer network. Its products are widely used in high-end markets such as automotive coatings and premium cosmetics, with clients spanning major countries in Europe, America, and Asia. The strategic value of this acquisition is reflected in four dimensions: accelerated global expansion, expanded product portfolio, optimized supply chain, and enhanced R&D and ESG capabilities.

After successfully completing the acquisition and transfer of Merck's Global Surface Solutions business (SUSONITY), Global New Material International immediately initiated integration efforts. At the inaugural global employee meeting, Su Ertian emphasized, "We are not here to change SUSONITY, but to work together with all employees to elevate it to new heights." This online meeting, connecting thousands of employees from China, Germany, the United States, Japan, South Korea, and other countries, officially marked the beginning of Global New Material International's global collaboration. The new vision of Global New Material International is to become a "global leader in effect materials and surface technology."

The integrated Global New Material International will form three core pillars: Chesir represents speed and entrepreneurial spirit, excelling in large-scale manufacturing and supporting system construction; CQV focuses on precision and innovation, leading high-end effect material R&D; SUSONITY contributes global experience and customer-centric capabilities, excelling in formulation engineering and scenario transformation. This integration will also bring more precise customized services, faster delivery capabilities, and stronger proactive innovation.

Su Ertian,Chairman and Chief Executive Officer of Global New Material International (on the right), received the key symbolizing SUSONITY from Belen Garijo, Merck's Chairman and Chief Executive Officer(in the middle) and Kai Beckmann, Merck's Board Member and Chief Executive Officer of Electronics Division(on the left)