HZ info,The three-day 2025 China International Coatings Show (CHINACOAT) concluded successfully at the Shanghai New International Expo Center from November 25 to 27. Hongshang Trading (Booth No.: E5.H29) made a remarkable appearance at this industry gala with a range of core products, emerging as one of the key highlights in the exhibition area thanks to its professional services and precise product positioning.

During the exhibition, Hongshang Trading assembled a professional service team consisting of sales elites and technical experts to conduct in-depth exchanges with long-term and new partners. Both parties fully discussed core topics such as the green transformation direction of the coatings industry driven by environmental policies, the new market supply and demand dynamics amid global supply chain changes, and the cutting-edge application technologies of high-performance products. They shared experiences and insights gained from practical operations, consolidated consensus on future cooperation, and laid a solid foundation for further deepening collaborative relationships.

As a top-tier industry exchange platform, CHINACOAT 2025 also served as an important bridge for Hongshang Trading to expand its network. Through open and sincere communications with new partners in coatings production, end-use applications and other related fields, the company accurately captured the latest market demands. Numerous new cooperation opportunities emerged during technical discussions and business negotiations, turning the booth into a multi-dimensional platform integrating technical exchange, resource connection and friendship building.

At the exhibition site, Tan Jianming, General Manager of Hongshang Trading, accepted an exclusive interview with Huizheng Information/Huicong Chemical Network, providing a detailed introduction to the company's high-quality product portfolio.

The multiple core eco-friendly products showcased this time perfectly align with the mainstream demand for green development in the current coatings industry, featuring prominent advantages: 

- BPA Free resins MP2103 and MP2104 fully comply with the new EU Regulation (EU) 2024/3190, ensuring the safety and compliance of downstream products from the source;

- Low-odor amino resins such as CE7103 and R755 series, along with Advantex™ AR low-odor amine neutralizer, effectively address the long-standing odor issue in the coatings industry and enhance the user experience of end products;

- Environmentally friendly flexible floor resin YJZ8500 and various water-based resins including YJB6257 and YJB6313 provide practical green solutions for the coating field with their excellent environmental performance and stable application results.

Since its establishment in 2005, Hongshang Trading has always adhered to national policy guidelines, based itself on domestic market demands, and gradually built a comprehensive service system covering the introduction of high-quality international chemical materials and localized R&D and innovation. With precise market positioning, the company has successfully acted as an agent for many internationally renowned brands such as prefer (formerly INEOS) amino resins, LUBRIZOL wax powders, Eastman Butvar PVB resins, ROHM PMMA resins and INTETIA. Its service scope extensively covers coatings, inks, microelectronic components, solar photovoltaic and other fields. In response to the special needs of the microelectronic manufacturing sector, the company's independently developed and promoted ceramic powder tape casting process application solutions and metal conductive paste products have won the trust of numerous high-end customers.

Twenty years of dedicated efforts have forged Hongshang Trading's brand strength. The company has been awarded the title of "Guangdong Province Contract-Honoring and Trustworthy Enterprise" for many consecutive years, and has achieved the "Ten-Year Championship" of "Class A Taxpayer Credit Rating" from 2015 to 2024, setting a benchmark in the industry through honest operation and standardized development. To accurately meet customer needs, Hongshang Trading has established a professional technical service team, continuously improving the team's professional competence through regular training and technical exchanges. Meanwhile, the company has built an efficient and fast logistics and transportation system to ensure timely product delivery, providing comprehensive support for customers' production operations and new product development.

The exchanges and interactions during this exhibition have enabled Hongshang Trading to more clearly grasp the pulse of industry development and further expand the boundaries of cooperation. Looking ahead, taking this exhibition as an opportunity, Hongshang Trading will continue to rely on innovative products and full-chain services to contribute more to the green and high-quality development of the coatings industry.