HZ info,Recently, the "Oxygenate 2026 – MONTAGE's 17th Anniversary Brand Celebration" was successfully held. Leaders and experts from industry associations, partners, distributors nationwide and media representatives gathered together to review MONTAGE's 17-year development journey from a pioneer in diatom mud to an industry leader, and witness the brand usher in a new chapter centered on "full product range layout + omnichannel traffic".

Strategic Leadership:

Breaking the Ice with Full Product Range and Anchoring Growth

At the celebration, many industry experts delivered speeches. An Kangyi, President of the Art Coating Branch of China Petroleum and Chemical Industry Federation, pointed out that despite the challenges the industry faced in 2025, MONTAGE had blazed its own trail through unique market operations. 

Zhao Guangquan, Chairman of MONTAGE, released the 2026 development strategy report, clearly stating that the brand would launch the dual engines of "technological innovation + traffic-driven growth", build a product matrix with Oxygen Treasure 3.0 as the core, and focus on the old house renovation track. 

The company announced its official entry into the era of full-scenario coverage of "interior wall + exterior wall + renovation", and would build barriers in competition through refined operation.

Traffic Empowerment: Forging a New Logic of Omnichannel Customer Acquisition

Addressing the pain point of terminal customer acquisition, Lyu Fangfang, Co-founder of MONTAGE, unveiled the "Omnichannel Traffic Engine 4.0 Strategy" with great fanfare. She noted that more than 80% of current consumers obtain information through online platforms, making the traditional physical store model in urgent need of transformation. 

The new strategy aims to build the "5C Omnichannel City-wide Internet-famous Store System", connecting the complete link from content seeding on Douyin and Xiaohongshu, to traffic diversion on Amap and Meituan, and finally to in-store transaction, while providing comprehensive support for distributors. 

On site, official representatives of platforms including Douyin and Amap also shared their empowerment plans, marking the further improvement of MONTAGE's layout of the omnichannel traffic ecosystem.

Discussing Growth and Walking Hand in Hand with Glory

In the peak dialogue session, a number of outstanding distributor representatives shared their practical experience in local market development, online traffic conversion and service upgrading, and jointly explored the certain growth paths in the stock era.

The celebration also featured a grand awarding ceremony to recognize numerous outstanding media professionals, distributors and 10-year meritorious partners. Finally, all participants witnessed the warm 17th birthday celebration ceremony together, pushing the on-site atmosphere to a climax.

Looking to the Future

From 2009 to 2026, MONTAGE has always taken health as the foundation and innovation as the engine. This celebration demonstrated the brand's strategic courage in full product range layout and its open attitude to empower partners. Against the backdrop of industry stock competition and digital transformation, MONTAGE's strategic planning and practice have laid a solid foundation for the brand to maintain a leading position in the high-end upgrading and digital track of art coatings.